Digital Platform
ADS IN MOTION - ENGAGING WITH CUSTOMERS
TAKE YOUR BRAND TO THE MASSES
AIM’s advertising vehicles can be found at grand openings, major sporting events, festivals, concerts—you name it! With leading-edge features and capabilities, AIM will make your brand the main event!
WE’LL ROLL AS CANDIDATES RUN
AIM can inform and engage voters in target districts, at popular precincts and during high-traffic rallies by offering real-time political news, updates and poll numbers. Plus, AIM can leverage its interactive functionality and poll scores of prospective voters to enhance campaign strategies and research.
HOW TO MEASURE DIGITAL MOBILE ADVERTISING
Method
There are a number of traditional methods to measure Digital Mobile Advertising. The first step in the process is to determine the goal of the digital mobile advertising program. These goals can differ based on the type of advertising and the overall project plan. The goals of a mobile digital advertising program can be awareness, sales, attendance to an event, website visits, or something specific to the program or company. Once the goals have been determined, it is important to choose the correct message route and time for the mobile digital advertising program.How to Choose the Correct Message for Digital Mobile Advertising
Messages should be specific with a definable call to action. Examples of calls to action can include: website visits, store visits, downloading a pdf, completing a form, newsletter sign-up, buying products or tickets, or buying online.
How to Choose the Correct Route for Digital Mobile Billboard Campaigns
Some programs look at Daily Effective Circulation (D.E.C.). D.E.C. is the average number of passersby or persons (18+ years) in cars or other vehicles, who could potentially be exposed to an advertising display or billboard for either 12 hours or 18 hours on an average day. Vehicle traffic studies can be verified by departments of transportation studies. For event promotion routes can be established in advance with traffic information used to determine peak effectiveness with messages being customized.
